Tapeless Storage Box Rebrand
The ReadyPack Box is a heavy-duty auto-bottom box with re-closable flaps meant for long term storage of everyday items during moving. Although this was not a new sku in the moving assortment, the challenge for this project was to take previous branding & graphics on panels & flaps to a more marketable brand that provided enough education to the customer on the benefits of the heavy-duty wall & the convenience of the tapeless closing mechanism.
In-Store Merchandising & Signage Exploration
The ReadyPack Box is a heavy-duty auto-bottom box with re-closable flaps meant for long term storage of everyday items during moving. Although this was not a new sku in the moving assortment, the challenge for this project was to take previous branding & graphics on panels & flaps to a more marketable brand that provided enough education to the customer on the benefits of the heavy-duty wall & the convenience of the tapeless closing mechanism.
